The Obama Campaign Has Begun

Today the Obama campaign made its first foray into paid advertising. An ad on tv appeared with Barack Obama asking viewers to pledge their support by viewing his website or calling the number that appeared on the bottom of the screen. In this ad Obama says the 2012 campaign is already underway. This ad is meant to recruit volunteers for his campaign. Another commercial that will be aired soon will be imploring viewers to become involved in his campaign. The Democratic National Committee has been purchasing air time backing the incumbent president. Recently they ran an ad slamming Romney for changing his views on issues like abortion and health insurance. This ad was released yesterday. This ad is the latest in a string of attempts by the Democratic National Committee at trying to portray Romney as inconsistent. By releasing this anti-Romney ad the Democrats reveal how they believe Romney to be the likely opponent to Obama in the 2012 election. The ad is 30 seconds long and is titled "Trapped". It's an ad saying that Mitt is two different men in one body. The ad gives examples of how he supports pro-choice and anti-choice, pro-health reform and anti-health reform. The ad is made in the style of an action movie trailer. Yesterdays ad wasn't the first time the DNC paid for advertising space to criticize Romney. Instead of focusing on the economy and creating jobs, president Obama and democrats are focusing on tearing down Romney.